Communication

Historically, the collaboration between marketing and sales teams has faced its fair share of challenges. The disconnect between these teams is often deeply ingrained in the corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, organizations are increasingly recognizing the need to bridge the gap and are actively seeking solutions.  The real challenge lies in identifying and implementing a strategy that not only enhances sales and marketing collaboration but also brings about lasting, transformative change within the…

Let’s face it. Managing a remote sales team isn’t easy. Every manager wants their team to crush their quotas, but with a remote sales team scattered around the country or even the globe, this at times can prove challenging.  Communication isn’t that simple, and misunderstandings can be quite common. When problems arise, you can’t just walk across the hall to resolve them face-to-face. Collaboration can also suffer as if team members don’t trust each other, they will never be able to reach their maximum potential and elevate their team to reach new heights. What’s more? Working from home can lead…

Are you a field salesperson looking to improve your communication skills? Knowing what to say is important during a sales meeting, but on top of this you also need to consider how you say it.   To truly improve your sales communication skills, you need to master both verbal and nonverbal communication techniques. But here's the thing: it's not just about using sales tricks and techniques to persuade customers. It's about shifting your mindset to focus on how you can help the person you're speaking with.  If you're ready to go beyond surface-level sales techniques and create a mutual understanding with your customers, read on to find out…

Tired of dealing with demanding customers that take up your time with their complaints? Read on to discover how to identify difficult customers and learn how to keep these customers happy and avoid trouble.  Your reaction is key to your company’s reputation, that's why it is important to know how to handle these situations to deliver a good experience and don’t lose any customers.