Relationship Management

How well you navigate your customer interactions can make or break a sale.  When you communicate well with your customers, you convey the value of your products persuasively. You're able to address any customer concerns empathetically and build rapport.  The better you are at tailoring communication, the more likely you are to close the deal.  One way sales teams can help reps refine these skills is through mock call exercises. These are simulated sales calls that allow sales teams to practice, hone their skills, and learn how to navigate potential challenges.  Let’s explore the role of mock calls in sales....

Lead generation is one of the most critical components of outside sales. Fresh leads are the lifeblood of any successful outside sales operation and to keep it running smoothly, you need to know how to not only acquire a large number of leads but to attract high-quality ones that have high probabilities of conversion. So with that being said, we’ve brought you some of the best ways to optimize B2B lead generation and the best practices to get you started.

The digital revolution has transformed every aspect of how a sales rep operates.  This is especially true when it comes to sales and customer visits. As technology continues to evolve at breakneck speed, leveraging the latest sales tools and technology for your customer visits is no longer an option.  In many ways, it has become a necessity for staying ahead of the curve as innovation is the key to outperforming your competition.  So let’s check out 5 surefire ways to leverage technology for smarter customer visits.

Historically, the collaboration between marketing and sales teams has faced its fair share of challenges. The disconnect between these teams is often deeply ingrained in the corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, organizations are increasingly recognizing the need to bridge the gap and are actively seeking solutions.  The real challenge lies in identifying and implementing a strategy that not only enhances sales and marketing collaboration but also brings about lasting, transformative change within the....