Sales Process

The paradigm of sales prospecting is shifting. Partly, this is a response to the global pandemic that swept the world in 2020, but it’s also down to technological advancements.  Video prospecting—that is, using videos as part of the sales process—has taken off in recent years. This dynamic approach has gained traction among the most forward-thinking sales teams.  The versatility of video prospecting knows no bounds. You can use it to introduce yourself and your brand to prospects, nurture leads, and deliver product demos.  What’s even better is that it can be used on any of your existing sales channels. Whether....

Do your sales reps often seem disengaged during meetings and underperform on targets? As a sales leader, have you noticed a lack of trust as a growing issue hampering productivity? This lack of trust and engagement may stem from insufficient transparency and communication from leadership.  One study has shown that effective communication can lead to a 72% increase in productivity, a 63% increase in customer satisfaction, and a 60% increase in employee confidence. Having a sales communication strategy is key for managing sales teams. When sales managers share goals, context, metrics, and insights openly, they demonstrate respect which builds trust.  Let’s take....

Did you know that the average time spent watching online videos has surged over the past five years, and this trend shows no signs of slowing down? Salespeople can leverage this user behavior by creating informative sales videos showcasing their brand, products, or services. While using video for sales is an effective tool for online engagement, its utility extends beyond digital platforms. It serves as a valuable asset throughout the entire sales process, including face-to-face interactions. From initial contact to post-sale support, video serves as a dynamic medium to facilitate communication and relationship-building.  more effective and memorable customer interactions.  Let’s explore....

The world of medical sales is filled with opportunities for outside sales reps. According to the latest statistics, in the United States, there are over 119,349 medical sales reps currently employed in the industry. Medical sales can involve a lot more than your traditional sales job. You have to understand critically important equipment, train medical professionals, and keep on top of regulatory requirements. All while attempting to amplify your sales pipeline.  In this blog, we’ll take a deep dive into the world of medical sales, giving you a sneak peek behind the curtain of how reps spend their days, interact....