![B2B Sales: A Complete Guide to Understanding the What, Why, & How of Business-to-Business Selling]()
Question: Besides their status as the largest companies in their respective industries, what do Caterpillar, Microsoft, and Staples have in common? Caterpillar manufactures countless types of industrial heavy machinery, Microsoft is famous for its suite of tech-focused solutions, and Staples provides a myriad of office supply essentials. So where is the similarity? Answer: Each of these business giants have achieved their massive success by selling their products to other businesses - they are B2B sales masters. Whether you're a startup looking to scale or an established enterprise looking for new avenues of revenue, understanding the ins-and-outs of B2B sales can....