Closing

When contemplating sales enablement, many business leaders immediately think of training and coaching. In reality, however, a successful enablement initiative also requires effective use of technology and for salespeople to be provided with the right content at the right time, in order to carry out their role to the best of their ability. Essentially, this means that your sales collateral - the materials you produce to assist your sales team - can go a long way towards deciding how successful your enablement strategy is. In this article, we explore the different types of collateral that empower reps and allow…

Are you struggling to find new ways and techniques to convert more leads into customers?  Getting a meeting with customers is only half the battle, once you have that all-elusive sales meeting, you need to know how to convert them into a paying customer. But not to worry, we've done the heavy-lifting for you and gathered 9 top tips that can help you convert your leads into customers. 

We’re not so different, you and I...except, like, I’ve never functioned without a smartphone…       Millennials are a confusing bunch of people and learning how to sell to millennials can be even more confusing. Understanding their likes and dislikes, what they do and don’t buy, how they make business decisions, or life decisions in general, can be really hard. Like, harder than coming up with some witty comparison about how difficult millennials are to deal with without falling into any cheap overused clichés like “harder than trying to catch smoke with your bare hands”. How do I know this you may…

Conversation Creates Sales Humans are naturally social, some people are just better at being social than others. Those people work in sales. Conversational skill will always be the deciding factor in sales. How well the value of a solution is communicated decides if it's sold, in any face-to-face meeting that happens through conversation. Conversation creates action - salespeople understand that better than anyone. A solid conversation means a monthly quota met, a year-end bonus, and a happy customer. Salespeople might require great conversation skills, but anyone can benefit.  Every conversation is selling something; an opinion, suggestion, story, or idea. Sales…