Communication

While it’s crucial that all B2B entities understand the importance of customer retention, not every one of them does.  I remember seeing a recent office exchange between a newly graduated salesperson and his veteran sales manager. The sales manager, let’s say his name was Michael, had asked the new salesperson, let’s say his name was Ryan, to share if business school had taught him any useful sales tips.  Ryan: Is it cheaper to sign a new customer? Or to keep an existing customer?  Michael: Uh… it’s equal.  Ryan: It is TEN TIMES more expensive to sign a new customer.  Michael....

Want to better influence the sales process from beginning to end?  The secret lies in asking the right sales questions, not just talking about your product or service. Many salespeople believe that spending most of their time discussing and displaying their offerings is the best approach, but the truth is that telling is not selling.  Selling is about helping the other person understand why they need to pay you to achieve their goals or objectives. The most effective way to reach that point is to ask questions. Salespeople close more deals when they ask intuitive, probing questions based on customer....

Have you ever walked into a sales meeting feeling like your sales presentation might put the audience to sleep instead of closing the deal?  Crafting a powerful sales presentation is like having a secret weapon.  Forget just throwing information at people. Your visual performance must be attention-grabbing and address your audience's pain points.  Luckily, you don't need to be a born presenter to create a presentation that packs a punch.  We’ve gathered the best sales presentation tips that will elevate your pitch and help you increase your close rate. Let’s check them out!

Managing a field sales team comes with its challenges. Sales reps are out in the field for the majority of the day which means that for you as a field sales manager, you need to exhibit strong leadership and management skills that your reps will respond to even when you are not in constant contact.  96% of those who responded to the 2021 Second Nature Sales Coaching Survey said that effective sales coaching makes a massive difference in the performance of sales reps in the field.  Field sales managers know that having a detailed playbook to guide them through their....