Salespeople spend only a fraction of their time in front of customers, according to the latest research. So where does their time go? Boring admin duties, responding to emails, and manual route planning are all things that can be massive time consumers. When it comes to route planning, sales route optimization is something that can make all the difference. Sales route optimization is the sweet science of calculating the most efficient way to travel between multiple locations. When done correctly, sales route optimization will: Minimize the overall travel time Reduce fuel costs Increase your number of meetings in a day....