Sales Blog

When getting started in sales, it is crucial to always understand the customer you are selling to. Sadly, only 13% of customers believe salespeople are capable of understanding their needs. That leaves 87% of salespeople who don’t truly connect with their prospects, endangering the deal right out of the gates. By knowing exactly who you are targeting, along with what messaging is appropriate for the scenario, you avoid wasting time and resources on the wrong prospects — a misstep that can result in confused goals and missed opportunities. Knowing the difference between B2B and B2C is a fundamental part of…

If your sales team is underperforming, there may be different reasons for it.  Luckily, there are ways to identify and correct any mistakes you may be making as a sales manager and get your sales team back on track. Here are the eight main reasons your sales reps may not be performing at 100%: 1. Poor Communication Skills Great communication is a key skill that all salespeople must have.  If there is one rep that struggles to connect with customers on a human level, it can negatively impact the performance of your entire team.  Communication not only involves having a…

A sales manager’s responsibilities include leading a team of sales representatives in an organization, and guiding them toward a common goal - but a truly successful sales manager does much more than that. It's common for some sales managers to complain that their teams aren’t achieving goals set by the organization. But having a top performing sales team depends largely on the type of manager they have.  Some traits make all the difference between a mediocre sales manager and a successful sales manager.  Here are the 7 things a successful sales manager should never do: Never Overwork Your Reps There…

One thing that every sales team needs to prioritize is customer service. Customer service is the voice and face of the company, especially when it comes to outside sales.  Your salespeople represent the company in the eyes of the clients. As such, inappropriate handling of clients can damage the reputation of a company.  While small businesses are expected to provide excellent customer service, not all of them train their teams well enough to do so.The quality of customer service that an organization offers can break or build a new relationship with potential clients.   The following are tips that can be…